2022 was a tumultuous year for Web3, as it was for many other industries. Despite that, we saw many established brands enter the Web3 space. Nike is consistently exploring the edge of new digital technologies, and they continue to be a leader in the Web3 space. Last year they were joined by a plethora of other brands and projects across multiple industries — Lamborghini, Disney, Starbucks and Rimowa, just to name a few. Here’s a look at some of the brands and companies that ventured into Web3 in 2022.
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