Welcome to the second episode of Web3 Mavericks, where we share insights from leaders and teams building innovative products and services in gaming, NFTs, and phygital experiences.
In this episode, we chat with Sumeet Patel, the Founder and Head of Product at Exiled Racers, a futuristic NFT racing game. Before starting Exiled Racers, Sumeet contributed to the development of the algorithm behind FICO’s Risk Score and was one of LinkedIn’s early data science team hires.
We had a great time chatting with Sumeet and we’re excited for you to learn more about Exiled Racers' focus on delivering an enjoyable gaming experience with rewards:
Transcript has been edited for clarity.
Exiled Racers Pilot, Racecraft and Booster NFTs
S: Yeah, they’re part of our team. We call them the “art boys”, they work in an office nearby. They’ve been part of the team since the beginning of the company.
S: It’s been around for about a year and a half now. From inception, probably a little over a year, in terms of how intense it’s been, launching the project from something more for fun on the side to what we think was going to be Exiled Racers moving forward.
One of our partners — I’ll call him BLR8 by his racing handle — is someone I’ve known for a long time. We always talk about different things in Web3 whenever we meet up. I’ve been interested in this space for a long time. I’ve been in and around the space for the last 10 years or so.
S: Oh yeah, especially for the new things around DeFi and decentralized apps.
S: Yeah, it was a little shocking initially. You see some DeFi products and you’re like “How can they offer such high APY?" Some people could see that at some point this isn’t going to hold water; you can only give out so many tokens until it’s not worth much.
It was a bit like the wild, wild west; everyone was trying different things, seeing what they could build with this innovative technology. It’s brand new, there’s so many things we could do with it.
Now we see the market maturing, with a lot more separation between the games and the financial products. We went from financial products to games that were essentially financial products like Axie Infinity — where you’re grinding to get tokens — essentially farming, and now you’re seeing more games that are not necessarily play-to-earn, they’re just play to have fun, which I would consider Exiled Racers in that. It’s not necessarily a financial game, it’s a game where you play to have fun and earn rewards on top of that.
S: We started out all in the same place, all here in Brooklyn. Then one of the founders moved to LA and then he came back; he didn’t like LA, so we’ve been fairly distributed. We’re not in a centralized office right now. We’re all in our own spaces, all working from our own area.
There are technical obstacles and general growth obstacles.
On the technical side, when you’re building 3,000 unique NFT items in 3D, there’s a huge technical hurdle. Most games have like 10 ships you can choose from, maximum 30. We have to build 3,000 unique ships that look just like the NFT — which seems easy to do, but it’s definitely not. You have to look at each ship and make sure that it does match and does fit.
As we all know, you need a wallet for a lot of things. How do you make it easy for people to onboard, and easy for people to play? Wallets are hard for a lot of people, people who don’t know what Web3 even is.
Those are the challenges from a technical standpoint but from a growth standpoint, we’re based on the Polkadot ecosystem with Moonbeam. The community is tight but it’s smaller. So it’s harder to grow into bigger communities within Web3.
S: I think the biggest one is not a technical tool, but Discord has been huge for us. Communication is key. People think of Discord as a place where you can communicate with your community and that’s been awesome to generate a large community, to engage with them, talk to them in real-time. But in the same tool, we’re communicating internally with our team. We have different channels for engineering and design, and a lot of stuff going on in the same thread. What’s nice about it is that it doesn’t separate us from our community. It helps keep everything centralized.
S: You need to think about your go-to-market early. A lot of people don’t do that. Not even with Exiled Racers, but with previous companies I’ve launched; building in Web3 is no different than building in Web2.
If you’re not solving a problem or building something people want, if there’s no product-market fit, no one’s going to buy it or play whatever you’re doing. It’s important to talk to your users, not just build something that you want and hope everyone likes it.
For other founders who are listening, focus on Web2 users. Web3 users are there — they’re going to be your biggest champions — but don’t build only for Web3 users because your larger audience is always going to be in Web2. Focus on building that onboarding experience so it’s easy for Web2 to understand. They’re coming on, they don’t have any difference between what they're used to using and what they’re using with your site, right?
S: You can go to exiledracers.com. Our Twitter is a great resource, so follow us @exiledracers. There’s also a link to our Discord on our website. It’s a great spot to meet the rest of the community, and ask questions from us. We’ll be able to respond to things pretty quickly if you have any questions.
There’s also a link to the collection. You can see the actual NFTs, buy them from one of our NFT marketplace partners. And hopefully in the next couple of months, we’ll be releasing widely where you won’t be as gated as you can see it right now. You’ll be able to go on and start watching people race live and price predictions, whether that’s for free or paid, and get involved with the community.
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