If you’re interested in blockchain technology and are in the Boston area, we’d love for you to join Esprezzo and General Assembly for a free Blockchain 101 panel on October 11 at the General Assembly Boston campus.

Our goal with Esprezzo is to help developers build and manage blockchain-integrated applications without needing to learn new, complicated programming languages or hire blockchain architects and infrastructure experts.

Today, we’re excited to share a very early preview of Esprezzo, with an example use case of setting up a token and token sale in a few easy steps. We show a few examples of project types that are used to generate smart contracts, and the ability to select a blockchain to deploy to, as well as pick SDKs for use with your apps in the language of your choice.

To best understand how Esprezzo can meet the needs of the developer community, we’ve been conducting surveys and market research with developers who share a variety of professional and technical backgrounds.

While many are familiar with the capabilities and benefits that come with using blockchain to develop web and mobile applications, it’s surprising how many haven’t conveyed an interest in blockchain.

But if developers are exposed to news and reports similar to this recent TechCrunch article, it won’t take them very long to understand that blockchain presents developers an enormous opportunity to boost their careers and their bank accounts.