With the global NFT market projected to reach $97.6 billion by 2028 and new NFT projects being announced daily, NFTs are here to stay. And we can expect them to continue evolving as creators and brands explore new experiences and utilities NFTs can unlock. In response to growing demand, we're excited to announce our first NFT alert!

NFTs have taken the world by storm — from shareable digital collectibles on Meta and Instagram, loyalty memberships at Starbucks, to an explosion of NFT-based fantasy sports games and platforms. Despite the ups and downs of the crypto and traditional markets, NFTs continue to evolve with new projects and collaborations being announced daily. With the enormous and ever-growing number of NFTs in this space, it can be difficult to decide which NFTs are worth investing in. In the first part of our Understanding NFTs series, we walked you through the basics. In this second part of Understanding NFTs, we’re going to show you how to research and evaluate NFTs.

"How to Research and Evaluate NFTs" is Part 2 of our series on Understanding NFTs. Find Part 1, The Basics, here.

You might’ve heard of Bored Ape Yacht Club, CryptoPunks, Goblintown, or Clone X. What do they have in common? These are all high volume NFT projects that have grown in popularity through community engagement, massive brand collaborations, and perceived value. NFTs have become a gateway to blockchains, crypto and the Web3 ecosystem for many creatives, brands, investors and collectors.

New to NFTs? This is the first in a multi-part series that will teach you everything you need to know about NFTs.