Welcome to our Web3 Mavericks series, where we bring you insights from leaders and teams building some of the most innovative products and services in gaming, NFTs, and phygital experiences.
In our first episode, we talk with Bennett Collen, the Co-Founder and CEO of lifestyle brand Endstate about creating unique and memorable fan experiences at the intersection of physical and digital with NFTs.
In our conversation, Bennett talks about how Endstate is using sneakers and NFTs to connect fans to their passions in a unique and memorable way, as well as how the company is tackling the challenges of building a phygital lifestyle brand in Web3.
We had a great time chatting with Bennett and we're thrilled to share the video and transcript with you, so you can learn more about Endstate's journey and vision for the future of fan engagement in Web3.